Master of Business Administration - Marketing

During this programme, students will be able to study basic principles of business processes and concepts with a specialisation in Marketing. They will gain profound knowledge of management and administration procedures in order to successfully function in managerial positions. The programme will enable students to become efficiently equipped with all the necessary skills and knowledge in order to advance in international organisations and achieve positive results when operating in executive positions. 

The aims of the programme are the following: 

1. Develop the knowledge and skills necessary for successful strategic leadership performance, within the context of dynamic local and global challenges.
2. Enhance the ability to source, analyse and critically appraise all types of business data and practice.
3. Develop flexible strategies for satisfying diverse stakeholder and partner demands across the whole supply chain and other value adding systems.