MBA Marketing

Programme Information

During this programme, students will be able to study basic principles of business processes and concepts with a specialization in Marketing. They will gain profound knowledge of management and administration procedures in order to successfully function in managerial positions. The programme will enable students to become efficiently equipped with all the necessary skills and knowledge in order to advance in international organizations and achieve positive results when operating in executive positions.

The aims of the programme are the following:
1)    Develop the knowledge and skills necessary for successful strategic leadership performance, within the context of dynamic local and global challenges.
2)    Enhance the ability to source, analyse and critically appraise all types of business data and practice.
3)    Develop flexible strategies for satisfying diverse stakeholder and partner demands across the whole supply chain and other value adding systems.

Programme Outline

Foundation Courses

Course Code Course Title Credits
UU-Msc-IND100-ZM Induction Module 0.00
UU-FNT-203-ZM Introduction to Master Degree 0.00

Core Units

Course Code Course Title Credits
UU-MBA-712-ZM Theories of Management 25.00
UU-MBA-717-ZM Strategic Management 25.00
UU-MBA-710-ZM Financial Management for Managers 25.00
UU-MBA-714-ZM Business Function and Procedures 25.00
UU-MBA-718-ZM Strategic Leadership and Practice 25.00
UU-MBA-763-ZM Consumer Behaviour 25.00
UU-MBA-764-ZM Strategic Marketing Management 25.00
UU-MBA-765-ZM Marketing Communications 25.00
UU-MBA-711-ZM Dissertation 40.00
MBA Marketing
Course Information